Private Label Clay Mask (Mud Mask) Amazon US Market Research

Private Label Clay Mask (Mud Mask) Amazon US Market Research Report

Private label opportunity analysis for the Amazon US clay mask category: $12.95 avg price, 66K+ monthly searches, clay mask stick trend growing 355% YoY, and OEM/ODM sourcing recommendations for brand clients.

Data source: Helium10, Jungle Scout, Amazon US | Category: Beauty & Personal Care > Face > Masks > Clay Masks

What Is This Market Research Report?

This is a category intelligence report for OEM/ODM skincare planning — a snapshot of the Beauty & Personal Care > Face > Masks > Clay Masksmarket on Amazon US as of 2026-06-07, based on Helium10, Jungle Scout, Amazon US. It covers average pricing, monthly sales per product, revenue, ratings, margin, keyword search volume, supply/demand and top competitors. Use it to validate a product concept, size the opportunity, and set realistic launch expectations before sampling.

What is the report date?

2026-06-07 — a point-in-time snapshot, not a forecast.

What data is included?

Average price, sales/ASIN, revenue, rating, margin, new-entry sales, keyword volume, supply/demand, PPC, and competitor ASINs.

How should I use this for product development?

Identify a category with healthy demand and margin, check competitor pricing, then brief our R&D team for sampling and MOQ scoping.

Can I get a custom report for my niche?

Yes — request a free quote with your category, and we can share current data with our proposal.

How to Use This Report in 4 Steps

Check the market stats

Review the average price, sales per ASIN, revenue and margin for Beauty & Personal Care > Face > Masks > Clay Masks. If average margin stays above ~30% with meaningful monthly sales, the category is worth exploring.

Scan keyword demand

Look at search volume in the keyword table below. A healthy ratio of search demand to existing ASINs signals room for a new entrant.

Compare competitor pricing

Use the competitor ASINs section to see what price points and bundle strategies are winning. Position your formula and packaging against the gap.

Brief our R&D team

Bring your findings to a sampling request — our lab matches the formula, texture, and packaging to the validated opportunity.

🔑 Keyword Search Volume

Keyword	Monthly Search	Supply/Demand	PPC
clay mask	66,020	15.75	$0.00
clay face mask	14,519	4.84	$0.00
aztec clay mask	28,849	84.85	$0.00
indian clay mask	6,565	18.19	$0.00
bentonite clay mask	2,972	4.22	$0.00
face clay mask	1,759	0.59	$0.00
green clay mask	1,505	2.21	$0.00
volcanic clay mask	3,584	9.85	$0.00
korean clay mask	2,932	3.06	$0.00
clay mask stick	6,940	19.49	$0.00
pore clay mask	2,106	1.07	$0.00

🏆 Top Competitors

ASIN	Product	Sales/mo	Price	Rating	Edge
** B081FK6L1G	Aztec Secret - Indian Healing Clay	** 17582	** $14.95	** 4.6	** 100% natural bentonite clay, extremely high brand recogni…
** B0CR926ZJ9	SKINTIFIC - Deep Pore Cleansing Clay Mask Stick	** 16840	** $9.90	** 4.4	…
** B0D1G7XF9X	Medicube - Zero Pore Blackhead Mud Mask	** 24612	** $15.12	** 4.5	…
** B0C8Y1TSKZ	SKIN1004 - Poremizing Quick Clay Stick Mask	** 14275	** $12.80	** 4.6	…
	innisfree - Clay Mask				…

Market Overview

Market Size

Core Keyword "clay mask" Monthly Search Volume: 66,020

Monthly Purchases: 2,416
Purchase Rate: 3.66%
Average Selling Price: $12.95
Average Rating: 4.5★
Average Review Count: 6,905
PPC Bid Range: $1.71 - $3.01 (Average $2.28)

Related Keyword Search Volumes:

Keyword	Monthly Search Volume	Purchase Rate	Competing Products	Supply-Demand Ratio
clay mask	66,020	3.66%	4,191	15.75
clay face mask	14,519	3.72%	3,000	4.84
aztec clay mask	28,849	9.13%	340	84.85
indian clay mask	6,565	8.64%	361	18.19
bentonite clay mask	2,972	17.46%	705	4.22
face clay mask	1,759	16.38%	2,986	0.59
green clay mask	1,505	9.22%	681	2.21
volcanic clay mask	3,584	0.87%	364	9.85
korean clay mask	2,932	2.06%	957	3.06
clay mask stick	6,940	3.55%	356	19.49
pore clay mask	2,106	0.35%	1,961	1.07

Mask Category Overall Data (Top 100):

Average Monthly Sales Volume: 10,162 units
Average Monthly Revenue: $193,096
Average Selling Price: $21.83
Average Rating: 4.5★
Average Review Count: 5,094
Top 10 Average Monthly Sales Volume: 60,801 units
New Product Share: 13%
New Product Average Monthly Sales Volume: 3,977 units
Average Gross Profit Margin: 57.42%

Competitor Landscape

Key Competitor Analysis

1. Aztec Secret - Indian Healing Clay (Market Leader)

ASIN: B081FK6L1G
Monthly Sales: 17,582 units
Price: $14.95
Rating: 4.6★ (99,179 reviews)
Brand Concentration: Click concentration 34.63%
Strengths: 100% natural bentonite clay, extremely high brand awareness, 99K+ review barrier
Weaknesses: Powder form requires self-mixing, inconvenient to use

2. SKINTIFIC - Deep Pore Cleansing Clay Mask Stick (Growth Type)

ASIN: B0CR926ZJ9
Monthly Sales: 16,840 units (monthly growth +47%)
Price: $9.90
Rating: 4.4★ (186 reviews)
Features: Stick design, volcanic clay, easy to use
Seller: Hong Kong seller (Chinese background)

3. Medicube - Zero Pore Blackhead Mud Mask (Brand Type)

ASIN: B0D1G7XF9X
Monthly Sales: 24,612 units
Price: $15.12
Rating: 4.5★ (4,630 reviews)
Features: 3-minute quick-dry formula, contains AHA/BHA/PHA
Seller: Korean brand, FBA fulfillment

4. SKIN1004 - Poremizing Quick Clay Stick Mask (Korean Style)

ASIN: B0C8Y1TSKZ
Monthly Sales: 14,275 units
Price: $12.80
Rating: 4.6★ (6,885 reviews)
Features: Centella asiatica formula, pink clay mask stick
Seller: Korean brand

5. innisfree - Clay Mask (Mature Brand)

Monthly Search Volume: 2,892
Purchase Rate: 11.4%
Number of Competing Products: 276
Features: Korean national brand, volcanic clay concept

Competitive Landscape Summary

Dimension	Data	Interpretation
Product Concentration	34.63%	Top 3 ASINs capture 34.6% of clicks, moderate concentration
Brand Concentration	Aztec Secret dominates	But stick format is on the rise
Price Range	$6.43 - $35.25	Mainstream price $9-$16
New Product Opportunity	13% new products	Market still has room for new entrants
Seller Origin	Korean brands dominate	Chinese seller opportunity lies in OEM/white label

Trends & Opportunities

Market Trends

1. Product Form Evolution

Traditional Jar → Stick/Tube: SKINTIFIC and SKIN1004's clay mask stick has monthly search volume of 6,940, up 355% YoY! Convenience is the core driver
Powder → Ready-to-Use: Although Aztec Secret powder form has high sales volume, it is inconvenient to use; ready-to-use products are gaining market share

2. Ingredient Upgrade

Single Clay → Compound Formula: Adding AHA/BHA/PHA (Medicube), Centella asiatica (SKIN1004), peptides
Functional Segmentation: Pore cleansing, oil control, soothing, brightening each have their own positioning

3. Korean Brand Dominance

Korean brands like Medicube, SKIN1004, innisfree dominate the mid-to-high end
Chinese seller opportunity lies in cost-effectiveness + OEM customization

4. Search Trends

"clay mask" monthly search 66,020, up 0.79% YoY, stable market
"clay mask stick" up 355% YoY, explosive growth
"volcanic clay mask" up 381% YoY, emerging concept
"bentonite clay mask" purchase rate 17.46%, extremely high conversion

CALLA's Opportunity

Strengths

OEM/ODM Capability: 5 color options (Raw/Turmeric/Herbal/Strawberry/Purple), competitors only have 1-2 colors
Price Competitiveness: MOQ 2,000 jars, significant wholesale price advantage
Formula Flexibility: Customizable with functional ingredients

Differentiation Direction

Multi-Color Matrix: Competitors only have single color, CALLA's 5-color system is a unique selling point
Stick Format: Follow the clay mask stick trend, develop stick clay masks
Natural Ingredient Story: Turmeric, Herbal align with clean beauty trend
B2B Positioning: Target brand clients, emphasize customization capability and MOQ flexibility

Target Audience

Target Customer Profile

Brand Customer Types

1. Startup Skincare Brands (Primary Target)

Needs: Low MOQ, fast time-to-market, proven formulas
Focus: Packaging design, formula safety, certification documents
Suitable for: Raw Clay / Strawberry Clay basic formulas

2. Mid-Size Brands Expanding Product Lines

Needs: Differentiated formulas, exclusive colors
Focus: Exclusive formulas, brand customization, sustainable packaging
Suitable for: Turmeric / Herbal functional positioning

3. Professional Beauty Salons

Needs: Large packaging, professional efficacy
Focus: Ingredient concentration, efficacy validation, bulk pricing
Suitable for: Purple Clay soothing positioning

End Consumer Profile

Age: Primarily women aged 25-45
Skin Type: Oily, combination, acne-prone
Needs: Deep cleansing, oil control, pore management
Search Habits: "clay mask for oily skin", "best clay mask for acne", "deep pore cleansing mask"

Sourcing Recommendations

Product Development Recommendations

Recommended SKU Plans

Plan A: Classic Jar (Benchmarking Old Site)

Specification: 100g jar
Colors: 5 color options
Pricing (B2B): $2.50-$4.00/jar (MOQ 2,000)
Recommended Retail Price: $12.99-$16.99
Suitable for: Traditional brand clients

Plan B: Clay Mask Stick (Growth Trend)

Specification: 27g-30g stick
Formula: Volcanic clay/bentonite + Centella asiatica/tea tree
Pricing (B2B): $1.50-$2.50/piece
Recommended Retail Price: $9.99-$12.99
Suitable for: Young brands seeking convenience

Plan C: Functional Upgrade Version

Formula: Clay + AHA/BHA/PHA (Benchmarking Medicube)
Specification: 50g-100g tube or jar
Pricing (B2B): $3.00-$5.00/piece
Recommended Retail Price: $15.00-$20.00
Suitable for: Mid-to-high-end brands

Packaging Recommendations

Main Visual: Display 5-color arrangement, highlight color selection
Selling Point: "5 Color Concepts, One Clean Canvas"
Style: Clean beauty minimalist style, consistent with CALLA brand colors (#274C4F/#6ab893)

Keyword Strategy (For Amazon SEO Reference)

Core Keywords: clay mask, mud mask, face mask for oily skin
Long-Tail Keywords: best clay mask for blackheads, deep pore cleansing mask, natural clay face mask
Trending Keywords: clay mask stick, volcanic clay mask, korean clay mask
B2B Keywords: private label clay mask, clay mask manufacturer, clay mask wholesale

What buyers ask before ordering from Skincraftlab

How long do samples and bulk production take, and what are the minimum order quantities?

Skincraftlab produces the analysed category — Amazon US listings average $12.95 at 4.5★ in the 2026-06-07 dataset — to order, so MOQs and lead times are set per item. Step 1) the spec sheet and the full INCI list are shared with the buyer. Step 2) branded samples ship in 3–7 days, with sample freight charged at cost and refunded on the first bulk order. Step 3) bulk production runs approx. 20 days after confirmation for catalogue items, 45–60 days for ODM re-development and 60–90 days for fully custom formulas. Additionally, MOQs are tiered across the catalogue: 1,000 units for standard items, 500 units per SKU for private label and 3,000+ units per SKU for custom development. Published pricing runs from $0.08 to $0.35 per piece for sheet masks and $1.50 to $5.00 per bottle for serums, set by material, format and packaging volume. According to Skincraftlab (Skincraftlab 2026), in practice our data shows buyers compare samples before committing to bulk. Export orders ship from the Chinese port you designate — nearest: Zhongshan Port and Guangzhou Port.

Which certificates and audits cover Skincraftlab production?

Skincraftlab production is covered by an audited quality system rather than a single certificate. First, ISO 22716:2007 is issued by SGS under certificate CN19/31476, and US FDA CFSAN Cosmetic GMP under CN19/31477; both run from 2025-09-04 to 2028-09-03. Second, China's NMPA cosmetics production licence 粤妆20160335 is valid to 2027-07-20 and covers eye, baby and child skincare production conditions. Additionally, the site holds FDA MoCRA facility registration FEI 3015316073 with at least 19 cosmetic product listings. Social compliance is audited by amfori BSCI under monitoring ID 25-0314051-1, valid to 2027-04-16. All three documents name the same legal entity, Zhongshan Kailei Personal Care Supplies Co., Ltd., at the Nanlang address. According to Skincraftlab (Skincraftlab 2026), the cleanroom audit measured 126,079 particles per m³, about 3.6% of the 3,520,000 limit, and in practice our data shows buyers verify these numbers on the SGS public portal before placing a first order.

Who manufactures Skincraftlab products, and at what scale?

Skincraftlab products are manufactured by Zhongshan Kailei Personal Care Supplies Co., Ltd., the company behind the brand, at Nanlang in Zhongshan, Guangdong, China. Manufacturing runs since 2002, 24+ years, and the operation serves 2,000+ brands across 30+ export markets with 200+ active SKUs and 337 published OEM/ODM products, including 90+ sheet-mask formulations. First, production sits in a 3,886 m² GMPC cleanroom, extending to 5,000 m² including the packaging workshop and more than 10,000 m² including offices and warehouse. Second, the cleanroom was measured Class D at 126,079 particles per m³, about 3.6% of the 3,520,000 limit. Additionally, the factory holds 7 verified Chinese utility patents and employs 12 formulation scientists. According to Skincraftlab (Skincraftlab 2026), the marketplace snapshot of 2026-09-15 lists a 99.3% on-time shipment rate, a 19.0% repeat-buyer rate and US$3.3M+ in platform transactions; in practice our data shows buyers verify these figures through Skincraftlab before the first bulk order.

From report to product — ordering facts

Every figure below is on our certification scope and storefront listing — buyers can verify them without contacting us.

MOQ

500 units private label · 1,000 units standard · 3,000+ units custom formulation

Lead time

Samples in 3–7 days; bulk production approx. 20 days after confirmation

Certification

GMPC (SGS-issued): ISO 22716 + US FDA CFSAN · BSCI audited 2026

Factory

3,886 m² GMPC cleanroom · 5,000 m² incl. secondary packaging · 10,000+ m² site (offices & warehouse) · Zhongshan, Guangdong